If you own a local business like a restaurant, bar, or boutique, you probably already know how hard it is to find new customers. Growing a local business is a challenge all on its own, and if you want to grow your customer base, you’re going to have to get out there and fight for every sale.
The problem is, most customers aren’t actively searching for local businesses the way they are searching for national brands.
If you want to grow your customer base online, you’re going to have to get creative. But don’t worry; with the right strategy, you can win over new customers and grow your local business.
These strategies will help you do just that.
Use Local Directories
There are several local directories that you can use to target customers in your specific area.
These directories will help you attract more local customers and grow your sales.
Here are three directories to consider:
BBB: If you want to reach customers in your local area, this directory is a must-have. This website has more than 2 million local listings.
Yellow Pages: This directory is an excellent way to attract local business. With more than 8 million local listings, you’ll be able to attract a ton of new customers.
TIP: Don’t forget to use your company website address on these local sites. Readers will see that you’re a local company and be more likely to do business with you.
Mega Sites To Promote Your Free Book
These mega-sites are great marketing tools to help you promote your free book.
A mega-site is a website with a large audience of potential customers.
2: How to improve your Local SEO and get more customers
As a local business or organization, you want to get found on Google – and to do that, you want to optimize your business for local search. This means optimizing your content and the other assets available on your website so that Google can better understand what you do, what your business hours are, and where you are located.
Keep reading to learn more about how to optimize your local business presence on Google.
Get your business listed on Google My Business
The first step to improving your local search presence is to get your business listed on Google My Business. Google My Business is a free directory where users can learn more about your business and find useful information like your address and phone number.
Google also uses these listings to help surface local search results. Google My Business listings are a big part of your local search ranking factors. So, make sure you have a consistent local search experience is crucial to your success.
You can create and manage a Google My Business listing for your website on your homepage by using the widget shown below.
Steps To Create A Google My Business Listing For Your Website
- Sign in to your Google account if you haven’t already.
- Visit the Google My Business website and select the “Create or Manage” option.
- From there, fill out the required fields including your business name, address, and telephone number.
- Click “Save” to finish.
Google My Business Benefits
3: The impact of SEO on your business
SEO has changed the way companies interact with customers on a daily basis. This is because it is just a lot easier for consumers to get their information about your service or product through a simple search engine like Google. Let’s take a look at how your customers are using certain keywords to find you online.
According to a recent study conducted by BrightEdge, SEO is becoming more and more important to companies as they strive to attract more customers. The study was conducted on a group of companies that have in one way or another directly benefited from SEO.
The results, however, are astounding. These companies are finding new business opportunities every day. Their power of referral is also very high, as customers are more than happy to talk about their experience.
There are several different ways to find your site through search engines.
SEO is a powerful tool that can allow you to reach more customers online. Use this blog to learn the various strategies you can use to optimize your site, boost traffic and increase conversions.