What Is SEO?

What Is SEO?

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SEO stands for “search engine optimization” and describes the process of optimizing your content to be found by users on search engine result pages. The main emphasis of SEO should be put on understanding the search engine user experience requirements (“think like a user”) and less so on identifying and tracking core metrics – these are just meant to understand user intent.



User search intent refers to what a user wants from the results. It’s the thought process behind their query – the question that they want to be answered. To some degree, it depends on the query, but for the most part, we know roughly what people are looking for based on their query structure and intent.

It’s knowing what your users are looking for and using that to improve their search experience and so your SEO rankings will get better too!


Search Engine Optimization (SEO) is the practice of creating a good user experience for users that search on search engines. Google (for example) does not want to show useless, unqualified, or low-quality content at the top of the page. Google wants its users to get the best possible information in response to any given query.

SEO is all about attracting visitors who are interested in what you have to SAY, and getting them back again and again. Google is constantly changing its search algorithm, which means sites are ranked based more and more on the quality of their content. Organic listings are future-proof and work harder for your business than traditional pay-per-click advertising campaigns. Some businesses can get away with having no SEO strategy; however, if your business wants to be found online, This is particularly important if your business relies on foot traffic or local customers as opposed to online sales alone.

Why is SEO important?


Perhaps the most obvious reason why SEO is important is that it helps you get more visitors.

With internet marketing growing in popularity, people are always searching for ways to exploit the Internet and make their websites stick out from the crowd.

Seventy-two percent of people searching for local businesses online don’t bother to call, an alarming statistic in a time when business owners need more leads than ever to survive. By using SEO, or Search Engine Optimization, your company can rise above the rest and grow your customer base.

Your customer’s questions: “How do I get more customers?” and “Why is SEO important?” are more important than ever. Gone are the days of misleading search results, when one company dominated the first page and earned all the conversions. Today, there are over 1 billion websites. Yep — with a B.

Search engine optimization is critical in many ways. Not only does it affect the visibility of your website in search engines but also aids in user experience. SEO helps with your rankings so that users have an easier time finding you and reaching you, thereby generating more leads and sales.

How does SEO work?


I often get asked, “how does SEO work?” My answer is that it’s not easy. there’s a lot of highly-technical, complicated things happening on-page and off-page simultaneously, which help your website rank higher in the search engine results. What kind of things? To get started, these include SEO: on-page SEO elements; off-page SEO; link building strategy; content marketing strategy; and keyword research.

Search engine optimization is a lot like building a house. If you’re constructing a home – you need a solid foundation, strong walls, and high-quality materials. The same idea goes for SEO. The best way to learn SEO is to understand the basic elements.

How Search Engines Work

What is a search algorithm? How could pages “rank” in search engines? Are the top results returned in the search engine merely driven by popularity? Or are they truly the most relevant results?

Let’s take a closer look at what goes on behind the scenes of your favorite search engine. I’m talking about the black box, the almighty algorithm that determines who, what and when your webpage ranks for search results. As a matter of fact, Google alone conducts about 200 different ranking signals to decide where your page should rank for a given keyword. While there was a time when you could guess what some of those signals were based on, today there is no way you can determine all of them.


Google is the most popular and most used search engine in the world. It’s believed to generate as much as 40% of all internet traffic, meaning that if you want an internet presence, it’s pretty much a necessity to have your content rank in Google’s results.

types of SEO

  • White hat SEO is a term used to describe a specific strategy that involves meeting search engine recommendations and guidelines.
  • Black hats SEO involves employing unethical techniques to manipulate the search results
  • They are essentially unethical techniques used to manipulate search engine results pages (SERPs), but not to the extent that Google can catch you.

Good SEO helps websites gain a better search ranking, negative SEO aims at bringing down the ranking of a website by one or more pages on search result pages.


(tells search engines what a website is about. for example keyword optimization)

  • On-page SEO, also referred to as onsite SEO, is the process of optimizing the content on your website. This can include your body copy, keywords, headers, meta titles, meta descriptions, images, and more. Incorporating on-page SEO into your marketing efforts is helpful for search engines to understand the content on your site.

(Tells search engine if a website is worth ranking. example Backlinks)

  • Off-page SEO is about tactics that do not happen on your site. Off-page SEO helps create exposure and trust for your company, which ultimately can result in more visitors and sales. Most off-page SEO work is focused on link building, which is the practice of getting other reputable websites to link back to your site.

Technical SEO refers to the actions performed to help search engines crawl

  • your site and enhance user experience(UX). As search algorithms become more complex and evolve, so must your technical SEO. Things such as your site’s load time, security, mobile-friendliness, and overall site structure are some areas you should keep in mind when assessing technical SEO

How search engines rank websites

Search engines rank websites according to the relevance of their content and then rate them by their popularity. The process of a search engine’s analysis is known as indexing and is usually done by following links from one website to another.


How do search engines decide how to rank websites? This question has vexed SEOs for as long as the internet has been around. Search engines are notoriously tight-lipped about their ranking algorithms. And the truth is, there’s a lot of speculation, myth, and misunderstanding surrounding the topic.

The algorithm used by search engines to rank websites is a closely guarded secret. This makes sense since search rankings drive so much business traffic and revenue.

It is estimated that 80% of the ranking factors that Google uses to determine a page’s rank have been made public. There are only approximately 20 out of 300 ranking factors in existence that are unknown, yet human biases dominate all.



Keywords in a website can be defined as the words that search engines look for when indexing pages to display in search results. Keywords are also known as keyword phrases and are likely the most important part of on-page SEO that is essential for getting found by search engines. Yes, keywords in a website have a lot of importance, but what keywords you choose is crucial to a website’s success. To identify this, you need to know how to choose the right keywords that people are actually searching for and those which let you achieve your business goals.

Choosing the right keyword for your website is critical for success.

Everyone knows that keywords are important for search engine optimization (SEO), but not everyone understands how to use them correctly. For example, a novice SEO blogger would write something like this: “Baking recipes are the most searched for things on Google.” A good SEO blogger would rewrite it to focus the keywords: “Search queries for baking recipes ranked highest on search engine results…” So, you’ve got the basics pretty much covered with your technical skills, and you’re doing a great job writing title tags, meta descriptions, and alt tags.


Visit: Keyword tool

Keywords have the potential to transform your website or blog. In fact, they are the backbone of SEO and can make all the difference in highly competitive markets. If used properly, keywords can drive traffic to your site and help you get more sales or newsletter subscribers.

SEO-Friendly Content


It’s simple. Good SEO-Friendly content means content that lets Googlebot read and understand your site’s data. This way, your content becomes easier to read, which makes it much easier for Google to find what your site is about. In short, it improves your site’s visibility, which in turn helps you gain more traffic, leads, and sales.

SEO-Friendly Content means that no matter the search term your article is ranking for, it would still be relevant. This is achieved because articles that are Search Engine Friendly are written with the intention of providing a solution to a problem.

The content is not simply a keyword phrase dump. While it is important to include keyword phrases relevant to the article, they must also be used naturally and not just inserted into the article in an attempt to improve SERP rankings.

Google’s Panda Update proved that high-quality content is still essential for any online marketing campaign. In fact, in 2020, 61% of marketers ranked “good quality content” as the most important SEO tactic according to research.

Why Is SEO Important For My Small Business?

Why do you need to be doing SEO? Well, it’s quite simple. You have a great product but if nobody can find you, how will they buy from you? What really matters is that your business gets the exposure it deserves.


Search engine optimization (SEO) is important for your small business because it’s a key factor in the success of your online marketing efforts. Smart search engine optimization planning and implementation can help you get found by customers, create more visibility irrespective of its size, product, location, or target audience.

Every year, Google processes more than 40 billion searches. 77% of people use the internet to research local businesses. And even more importantly, 63% of consumers are more likely to buy from a local business if it has a strong online presence. That’s why it’s important to understand the benefits of SEO, identify which SEO practices are right for your business, and overall create an SEO strategy that delivers those benefits.

What strategies work best for SEO

SEO is not just about keywords, links, and creating new content. Instead, it’s about being consistent in the long term. In other words, if your goal is to grow, then your website needs to stay up-to-date with Google’s latest algorithm updates.

You may have also considered whether search engine marketing (SEM) or social media marketing could boost your site’s visibility. Like most business owners, you’ll want to devote adequate time and attention to all your options—and that includes SEO and SEM.

Strategies may incorporate the use of targeted keywords, metadata, optimization, and appropriate content targeted to game algorithms that strive to give the most relevant result. Great! But, how do you even get started? The good news is there isn’t any single formula for success for SEO. You can customize your strategy based on the KPIs (key performance indicators) of your business. However, there are some overarching strategies that work well no matter what industry or company you work for. The first step to having a successful SEO strategy is defining your goals.

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